Public Relations

Study in the field of communication involves learning how humans employ widely varied media to produce understanding between people (or not). Learning in the field focuses on balancing general, theoretical studies of communication functions with the critical capacity to evaluate real world practice, and adding to this the enhanced ability to perform varied communication skills.

The core of the major emphasizes courses that introduce students to key concepts for communicating in the 21st century. The core courses provide vital foundations for work in the three areas of study (Communication, Journalism, and Public Relations), while the major-specific courses enable students to engage in integration, critical reflection, and application of all they have learned.

As the modes of communication are diverse, so too are careers in the field, and the three majors allow students to choose more specialized arenas of study to better prepare them for their chosen careers.

Public Relations: This major demonstrates how communication is involved in helping organizations communicate with their publics. Students develop competence through understanding key concepts and strategic planning in public relations, and through mastering skills used in traditional public relations tactics. Real world projects and internships promote the linkage between classroom theory and everyday public relations practice.

Upon graduating, Public Relations majors should be able, for example, to: execute key PR communication skills, such as writing of press releases; identify and engage in the traditional steps of strategic planning for PR; and understand the history and ethical trajectory of the Pubic Relations field. Students who graduate with a Public Relations major may be employed in a variety of public relations positions, which include: media relations, employee relations, community relations, event planning, fund raising, and corporate communications, as well as others.

See a full list of course descriptions on the Courses of Instruction page.

See the Graduate section of this Catalog for more information on Graduate programs offered at Mount Mercy.

Public Relations Major

AR 120Visual Technology3
CO 111Introduction to Communication Studies3
CO 120Introduction to Journalism3
CO 130Basic Media Grammar for Professional Writing1
CO 140Introduction to Mass Media in the United States3
CO 180Introduction to Public Relations3
CO 242Media Theory3
CO 280Writing For Public Relations3
CO 282Research In Public Relations3
CO 290News Processing for Journalism and Public Relations4
CO 345Strategies and Tactics in Public Relations3
CO 350Contemporary Perspectives on Public Relations3
CO 360Law, History and Ethics of Mass Media4
CO 380Internship in Communication3
CO 480Seminar in Communication3
Total Hours45

 

Public Relations Minor
 

CO 111Introduction to Communication Studies3
CO 180Introduction to Public Relations3
CO 242Media Theory3
CO 280Writing For Public Relations3
CO 350Contemporary Perspectives on Public Relations3
CO 360Law, History and Ethics of Mass Media4
Total Hours19