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MF 750 Marketing in MFT: 3 semester hours

In today's healthcare market one of the often overlooked aspects for operating effectively in this industry is the need for substantive marketing and promotion. This course will discuss the stigma associated with marketing in the mental health fields and ways this stigma can be overcome. Effective marketing strategies will be taught and students will have an opportunity to apply them through the development of a marketing plan. Some of the topics covered in this class include: social dynamics of power, buying motives in behavioral healthcare, networking, and website development.