This is an archived copy of the 2018-19 catalog. To access the most recent version of the catalog, please visit http://catalog.mtmercy.edu.

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BK 208 Principles Of Marketing: 3 semester hours

As a general introduction to the ever expanding field of marketing, students study how professionals anticipate consumer needs that guide the organization to develop appropriate strategies. Examining how marketers add value to a company, students will learn that a thorough analysis of the marketing environment includes anticipating and evaluating buyer behaviors while helping the firm recognize key marketing decision areas to develop successful strategies.

Marketing

http://catalog.mtmercy.edu/curriculum/marketing/

...major ( BK 208 Principles Of Marketing , BK 305 Professional Selling , BK 310 Consumer Behavior , BK...

Marketing

http://catalog.mtmercy.edu/online/curriculum/marketing/

...major ( BK 208 Principles Of Marketing , BK 305 Professional Selling , BK 310 Consumer Behavior , BK...

Marketing

http://catalog.mtmercy.edu/adultaccelerated/curriculum/marketing/

...major ( BK 208 Principles Of Marketing , BK 305 Professional Selling , BK 310 Consumer Behavior , BK...

Art

http://catalog.mtmercy.edu/curriculum/finearts/

...recommended courses for Art are BK 208 Principles Of Marketing ; BK 305 Professional Selling ; or...

Graphic Design

http://catalog.mtmercy.edu/curriculum/graphicdesign/

...AR 280 Video on the Computer or BK 208 Principles Of Marketing . Academic Requirements All...